Every organization and individual recognizes that having live data puts them ahead of the pack. Having the right analysis and research ensures that one has accurate information to learn a business. Speed is one of the critical things that every individual and company focuses on. When sourcing information, having real-time information enables quick and informed decision and policy making. Live data attributes the following advantages to the company or individual. • It enables the reaction to comments on your company or brand by site visitors. • Makes clear and real observations on tests to your products and brands. • A weakness or fault is easily detected and corrected. • There is a better understanding of the impact of any investment in the market. • One is able to make more accurate decisions. Use of this nature of information has evolved with time and has enabled companies, and individuals gain a competitive advantage in the market.